This past year, I had the privilege of serving as Senior Brand Design Manager at The Farmer’s Dog, where I led the in-house design team and helped shape the brand’s identity across platforms. During that time, I worked across packaging, brand apparel, OOH campaigns, activations, brand guidelines, organic social, website and email design, a custom brand typeface, and led the spatial design for the company’s new SoHo office.
Year: 2025-2026
Client: The Farmer’s Dog
Role: Senior Brand Design Manager
VP, Creative: Sophie Forman
CD-Copy: Morgan Doff
Brand Designer, Manager: Diana Peraita
Brand Designer, Manager: Christie O'Loughlin
Senior Brand Designer: Joanna Won
Senior Brand Designer: Aubrey Housand
Motion Designer: Koki Kobori
Senior AD: Sara Smokrovich
Senior Copywriter: Julie Pry
VP, Production & Operations: Jordan Mackow
Creative Operations Manager: Naomi Geller
Thanksgiving NYC subway campaign.
Freida the Dachshund balloon at Macy’s Thanksgiving Day Parade 2025.
The original Freida the Dachshund back in 1951.
We declared September 24th as the first annual Dog Person Day, celebrating the bond between dogs and their owners.
Instant full product line.
Instant box.
Instant collateral.
Snap Sticks dog treats.
Human-grade dog chews.
