Arnau Bosc
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New York Institute of Technology

A 360° campaign featuring real students and situations, paired with compelling headlines. The ads I designed were placed in environments where prospective students would feel recognized and see NYIT as a place to help shape the future.

The campaign led to a 23% increase in freshman class size in the first year, a 37.5% boost in first-year enrollment over three years, a 20% reduction in the transfer rate, and a 15% increase in visits to the NYIT website.

 

A 360° campaign featuring real students and situations, paired with compelling headlines. The ads I designed were placed in environments where prospective students would feel recognized and see NYIT as a place to help shape the future.

The campaign led to a 23% increase in freshman class size in the first year, a 37.5% boost in first-year enrollment over three years, a 20% reduction in the transfer rate, and a 15% increase in visits to the NYIT website.

 

Year: 2024
Client: New York Institute of Technology
Agency: Oberland

Role: Design, Art Direction, Production

ECD: Bill Oberlander
Copywriting: Dhruv Nanda
Motion: Alexandra Borrelli