A series of illustrations for Uber's Moving Your Safety Forward ad campaign, introducing new safety features designed to protect both riders and drivers. The campaign was launched just weeks before the release of Uber's Transparency Report, which would disclose incidents that had occurred on the platform. With negative press anticipated around the report, the company needed to proactively tell its safety story.
The illustrations, created in Uber’s flat, minimalist style, were used across both print and digital mediums to visually communicate the company’s commitment to safety.
Year: 2019
Client: Uber
Agency: Oberland
Role: Design, Illustration
ECD: Bill Oberlander
Copywriter: Dhruv Nanda
