FRSAN (Farmers and Ranchers Stress Assistance Network) connects farming and ranching communities to mental health support. Our goal was to create a user-friendly platform for accessing well-being resources while raising awareness and de-stigmatizing mental health conversations.

The result was Cultivemos, A Network for Cultivating Farmer Well-Being. Drawing inspiration from light shifting as a metaphor for emotional states, I designed the logo, brand guidelines, and visual assets for promotional videos, print ads, social media, and a website.

Year: 2022
Client: Farmers and Ranchers Stress Assistance Network
Agency: Oberland

Role: Design Direction, Brand Identity, Art Direction

AD: Henrik Bakke-Hareide
UI/UX & Design: Laura Moore
Account Direction: Ronni Chow