Velcro Companies has been providing fastening solutions for both consumers and industries since the 1950s. With their new tagline, Original Thinking™, they needed a logo that not only represented their products but also inspired a sense of innovation and creativity.
To achieve this, I designed a wordmark by connecting and expanding the stems of select letters, creating a dynamic and modern visual system that became the foundation for layouts in both B2B and B2C advertising.
Year: 2021
Client: Velcro® Brand
Agency: Oberland
Role: Design Direction, Custom Lettering, Art Direction
Account Direction: Trevor Mundt
Design: Carly Nalven
UI/UX: Laura Moore
Wordmark Explorations.
Final Wordmark.
Logo Lockup.
Pattern Application.
Website.
Brand Guidelines.