Arnau Bosc
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Strong Roots

We helped Strong Roots, an Irish company offering healthy frozen plant-based products, expand into the U.S. and lay the foundation for global growth by rebranding from "Tasty Food for Busy People" to "Good Made Easy."

As Design Director, I led the redesign of their logo and packaging, consolidated visual guidelines, and art-directed photo and video shoots, in-store and OOH advertising (NYC and London), social media, and website design.

In three years, Strong Roots achieved global distribution in 15,000 new stores, successfully launched a DTC platform, and was sold to McCain Foods in 2024 for over $100 million.

 

We helped Strong Roots, an Irish company offering healthy frozen plant-based products, expand into the U.S. and lay the foundation for global growth by rebranding from "Tasty Food for Busy People" to "Good Made Easy."

As Design Director, I led the redesign of their logo and packaging, consolidated visual guidelines, and art-directed photo and video shoots, in-store and OOH advertising (NYC and London), social media, and website design.

In three years, Strong Roots achieved global distribution in 15,000 new stores, successfully launched a DTC platform, and was sold to McCain Foods in 2024 for over $100 million.

 

Year: 2018–2024

Client: Strong Roots
Agency: Oberland

Role: Design Direction, Art Direction, Packaging

AD: Sophie Forman
Copywriting: Chris Plehal
Copywriting: Carina Cain
Design: Laura Moore
Design: Jackson Reeves Henning
Motion: Alexandra Borrelli
Motion: Anika Chakraborty
Motion: Bert Oberlander

 

Logo Update