Logo design for a small, specialized coffee shop in El Raval, a vibrant neighborhood in the heart of Barcelona. The logo was custom-drawn to evoke fluidity and movement, inspired by vintage typography, particularly Bookman Swash. Some of the logo applications included glass decals, coffee cups, and employee t-shirts, among others.
The shop’s interior featured navy blue accents, reflecting the city's maritime heritage and becoming the primary brand color. This rich hue was thoughtfully paired with the texture of the exposed walls to create a cohesive and inviting atmosphere.
Year: 2024
Client: Karma Cafè
Role: Design, Custom Lettering, Art Direction, Production
Alt. Cup Concept
