The Leukemia & Lymphoma Society (LLS) has been at the forefront of the fight against blood cancers since 1949, and is one of the largest cancer-fighting organizations in the world. Recently, they embraced a game-changing belief: the cure for these cancers lies within our own blood.

As Design Lead at Oberland, I had the privilege of helping create a 360° campaign that refreshed LLS's brand identity to amplify this powerful new message. The photography and graphics were carefully crafted to highlight the inner strength of individuals, reinforcing the idea that the key to beating blood cancers is already within us.

Year: 2018
Client: Leukemia & Lymphoma Society
Agency: Oberland

Role: Design Direction, Brand Identity, Art Direction

ECD: Bill Oberlander
Copywriter: Dhruv Nanda
Photographer: Craig Cutler
PSA Director: Zach Snyder
Motion: Alexandra Borrelli

PSA directed by Zack Snyder (300, Justice League, Batman v Superman).

Dr. Selina Chen-Kiang, renowned Weill Cornell researcher funded by LLS, tells us why she studies blood cancer and why beating cancer is in our blood.