An advertising campaign for Blue Man Group at the Broadway-Lafayette subway station in New York City during the summer of 2016. The goal was to drive more commuters and tourists to attend performances at the nearby Astor Place Theater, just a few blocks away. Titled Dare to Live in Full Color, the campaign distinguished Blue Man Group by celebrating the joy of reconnecting with one's inner child and embracing life's full spectrum of joy, laughter, and goofiness.

Year: 2016
Client: Blue Man Group
Agency: Oberland

Role: Design, Production

ECD: Bill Oberlander
Copywriting: Dhruv Nanda