Velcro Companies have been producing fastening solutions for people and industry since the 1950s. With their new tagline Original Thinking™, Velcro needed a lockup that reflected the product, as well as empowering the consumer with a sense of inspiration and innovation.
By connecting and expanding the stems of some of the letters, the Original Thinking™ logotype served as the basis for the layouts on both B2B and B2C advertising.
Agency: Oberland | ECD: Bill Oberlander | Design Director: Arnau Bosc | Account Director: Trevor Mundt