A series of Illustrations for Uber’s ad campaign Moving Your Safety Forward, introducing new safety features that help protect riders and drivers. The campaign was pitched weeks away from releasing their Transparency Report to the world. This report would disclose the many incidents that had taken place on the Uber platform, and the company needed to tell their safety story to offset the anticipated negative press around the incidents in the report.
The work offers a range of original illustrations following Uber’s flat, minimalist style across print and digital mediums.
Agency: Oberland | ECD: Bill Oberlander | Designer: Arnau Bosc | Writer: Dhruv Nanda