ClimateVoice is an organization with the mission to mobilize and urge companies to go “all in” on climate, both in business practices and policy advocacy. Its latest campaign, called Escape The Chamber, features legendary climate activist Bill McKibben urging pro-climate companies like Microsoft, Google and Amazon to leave the U.S. Chamber of Commerce.
Borrowing from the visual language of pixel-art video games, I conceived the campaign lockup, the art direction, and a number of brand assets displayed across social, video, OOH, and a landing page. By using the immersive power of fantasy/adventure lore, we created the perfect vehicle to help reach our audience and amplify the call to action.
Agency: Oberland | ECD: Bill Oberlander | CD - Copy: Chris Plehal | CD - Art: Esteban Izquierdo | Design Director: Arnau Bosc | UI/UX: Laura Moore | Motion: Kyle Sims | Copywriter: Carina Cain | Project Manager: Molly Simon